Disney adds corporate sponsor for the renamed “Orlando Magic Kingdom”
Nothing like a sponsor to make up for lost profits. AMWAY CENTER, FL — Amid financial losses and decreased attendance, The Walt Disney Company has turned to corporate sponsorship to make up some of the shortfall. Corporate sponsorship, of course, is nothing new to Disney. However, for the first time ever, an entire park will…
![The entrance arch to the newly-renamed "Orlando Magic Kingdom." Photo by Ivan Curra [CC BY-SA-3.0] via Wikimedia.](https://unclewalts.com/wp-content/uploads/2020/10/new-orlando-magic-kingdom-entrance2-768x403.jpg)

![New signage for the Express Sidewalk to the Magic Kingdom. Photo by M. Minderhoud [CC BY-SA 3.0] via Wikimedia.](https://unclewalts.com/wp-content/uploads/2020/09/disney-express-sidewalk-to-magic-kingdom-768x404.jpg)
![Using a telephoto lens, a shy baby Simba One can just be glimpsed behind its mother. Photo by Michael Lowin [CC BY-SA 3.0] via Wikimedia.](https://unclewalts.com/wp-content/uploads/2020/09/baby-simba-one-kilimanjaro-safari-768x403.jpg)
![Epcot's new Body Wars: the Covid Mission. Photo by Edward Russell [CC BY 2.0] via Wikimedia.](https://unclewalts.com/wp-content/uploads/2020/08/epcot-body-wars-covid-edition-768x403.jpg)