Guest surveys determined the theme of each button.
ORLANDO, FL — Universal Studios Florida is taking a cue from its Disney neighbor, and has begun offering free “celebration buttons” to its visitors. They will not exactly match Walt Disney World’s buttons, however, which celebrate a guest’s first visit, birthday, marriage/anniversary or circumcision. Instead, the message on Universal’s four free buttons was determined by visitor surveys. The four most popular choices from the surveys have been put into production.
“Just here for Harry”
By far the most popular survey response, this button is for those who were attracted to Universal for the Wizarding World of Harry Potter, and nothing else. (An estimated 93.5% of Universal visitors, that is.)
Not my first choice
This button, prominently featuring the Magic Kingdom’s Cinderella Castle, is the overwhelming choice of family members who are not Harry Potter fans.
Looking for Mickey
Where’s the monorail?
The final two button designs are intended for those few but persistent guests who haven’t figured out that Disney and Universal are competing companies. These are the same guests who will ask Disney Cast Members how to get to “Harry Potter Land.”
Which button is your favorite? Let us know in the comments below!