The name does fit both cruise lines’ naming conventions.
CELEBRATION, FL & SANTA CLARITA, CA — It’s a corporate snafu for the record books, and we can’t wait to see how this plays out. Within minutes of each other, both Disney Cruise Line and Princess Cruise Line announced the name of their next cruise ship — and they are both the same. Each says their next ship will be called the “Disney Princess.”
What’s in a name?
While Disney is the smaller company — at least the cruise line component of it — both cruise lines have a fleet and a history, and a tradition for naming their vessels in a certain manner. And “Disney Princess” fits both companies.
Disney Cruise Line has had two-word names, with the first word being “Disney”: the Disney Magic, Disney Wonder, Disney Dream, Disney Bigship, and Disney Fantasy. Princess puts their name as the second word: Pacific Princess (made famous by the hour-long “Love Boat” cruise commercials that played in the 70’s and 80’s), Island Princess, Ruby Princess, Choral Princess, Overweight Princess, Dubious Princess, Another Princess, and Hello Princess. [Note: double-check these before publication.]
Here come the lawyers
Of course, within hours of the mutual announcements, legal threats were flying. Both companies claim traveler confusion will occur by the others’ use of the name. Disney, of course, has a long history of producing entertainment with beloved princess characters, but never in a cruise context. Princess’s claim to the word “Disney” is a little more tenuous, but they say they have several employees with the last name of “Disney,” and they’re just honoring them.
We at Uncle Walt’s Insider will keep you posted as this story progresses.
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Cover photo: The Disney Princess and the Disney Princess. Photos by Chad Sparkes [CC BY 2.0] via Flickr & [CC0] via MaxPixel.