Nothing like a sponsor to make up for lost profits. AMWAY CENTER, FL -- Amid financial losses and decreased attendance, The Walt Disney Company has turned to corporate sponsorship to make up some of the shortfall. Corporate sponsorship, of course, is nothing new to Disney. However, for the first time ever, an entire park will be sponsored. Disney has announced that Walt Disney World's Magic Kingdom will now be known as "The Orlando Magic Kingdom." Something about Basketball Uncle Walt's Insider was [Ed.: the ... Read more