And... the monorail advertising continues...

[BRWombat]

I was on board with the Tron wrap, but I'm not sure I like this, or the trend it represents:



Original news tweet here.

[avengador1]

Avengers to assemble on Disney monorail, first Marvel ‘attraction’ for Walt Disney World
http://www.insidethemagic.net/2012/03/a ... ney-world/
I had the chance to meet the author of this article at the Magic Kingdom for the One More Day event.

by
Ricky Brigante
Posted on March 30, 2012
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In promotion of Disney and Marvel’s highly-anticipated movie “The Avengers,” Walt Disney World Resort is once again wrapping one of its monorails, this time with super heroes. Like the “Tronorail,” as fans dubbed it, on which Disney wrapped graphics for “Tron: Legacy” on one of its theme park monorails, Monorail Red is currently undergoing the transformation to feature characters from “The Avengers.”

This morning Disney has offered a first look at what the ‘Avegerail’, as it’s sure to be called, will look like when it soon debuts:



Characters featured on the Avengers monorail include Iron Man, Captain America, Hulk, Thor, Black Widow, and Hawkeye, played in the film by Robert Downey Jr., Chris Evans, Mark Ruffalo, Chris Hemsworth, Scarlett Johansson, and Jeremy Renner, also starring Tom Hiddleston, Stellan Skarsgård and Samuel L. Jackson.

It’s the first time Disney will feature Marvel characters outside of merchandise and on any kind of attraction (even if the monorail is technically a form of transportation) at any of its Walt Disney World theme parks. Disney has a licensing agreement with local theme park competitor Universal Orlando that allows Universal to continue to feature the characters in their Islands of Adventure theme park, as their Marvel Superhero Island existed long before Disney’s 2009 acquisition of Marvel. I’ve been told the ‘Avengerail’ will be restricted to the Magic Kingdom and resort monorail tracks and will not roam the Epcot line as part of a legal agreement.

The movie hits theaters May 4, 2012 but the Avengers monorail should be making its way around the Walt Disney World tracks as soon as this weekend.

[ktulu]

I like it!

[CptnSkippy]

No me gusta. Wrap or trend.

[kurtisnelson]

I had the chance to meet the author of this article at the Magic Kingdom for the One More Day event.

I'll tell Ricky he is internet famous off of just his site and twitter now :)

[TiggerHappy]

For some reason, it makes me want to drink a can of Monster.

[avengador1]

Here's Ricky's latest video of the Avengers monorail.
http://www.youtube.com/watch?v=Ai40uDeoNPA

[PatchOBlack]

I'm mixed. On the one hand, it doesn't look terrible, and it is kind of nice to see them trying to integrate the Marvel properties into the park. On the other hand, it sort of spoils the "magical" feeling in my personal opinion and makes it feel like the monorail is "just another mass transit system". The wrap itself doesn't seem particularly imaginative, and appears to be something that could have been used on a subway train or bus.

[avengador1]

The monorail is actually considered transportation and not an attraction ride. ;)

[Zazu]

True. It's also true that Universal holds the rights to have the characters in the parks, so the Averngerail won't be permitted on the Epcot line, as that passes through the park.

Yeah, minor detail, but that's what the lawyers do for a living.