Chevy Dealerships Remodeling to Look Like Space Mountain

[hobie16]

Chevrolet staffs to learn Disneyland-style customer service

By Jerry Hirsch, Los Angeles Times
October 17, 2011, 5:03 p.m

Most people go to Disneyland for the rides. Peter Hoffman is going there to learn how to sell rides.

Hoffman, the owner of Sierra Chevrolet in Monrovia, and other Chevrolet dealers and their sales staffs are headed for classes at the Anaheim theme park and elsewhere designed to turn fast-talking car salesmen into personable Prince Charmings.

They will learn such rules as a prince or princess never smokes in public. That takes the magic out of the Magic Kingdom. They will also learn that sometimes it's better to be a little bit like Dopey. The silent dwarf doesn't have to say anything to make people feel good. When it comes to purchasing cars, customers remember less about what the sales staff said than they do about the experience they had at the dealership.
[...]
The funds will be used to move some dealer locations and refurbish facilities, including creating a uniform entrance that will give Chevrolet outlets a more distinctive look. Chevrolet has taken a meticulous approach to the details, telling dealers the style of furniture to use in their showrooms and choices of paint colors for the walls. full article

[Big Wallaby]

One thing I took away from my hypnosis training about sales: Why sell a product to a person, if you can make them feel so good about buying that they can't say no? Not to mention, in the second circumstance, they get the buyer's remorse a lot less often, and usually come back when it's time for the next purchase, because they loved the sales process so much.

Great article, Hobie.

[Buggy]

Chevy Dealerships Remodeling to Look Like Space Mountain

Best test drive EVAR!

[DonutGoddess]

I loved my Chevy S-10, but when it got wrecked I found that they no longer made that model. And what they replaced it with was not as nice. Hard to sell me a car when you don't have what I am looking for on the lot.