What were they thinking?
Posted: Tue Jul 31, 2007 9:58 am
Yikes!
It's one thing to put Mickey on a box of cereal, but this strikes
me as "Joe Camel: The Sequel"! Here's an idea we can be thankful is dead and
gone:
[indent]
After complaints from California winemakers and opponents of underage
drinking, Costco and Disney have decided to pull the plug on distributing
Disney's Ratatouille Chardonnay. The French 2004 vintage white
Burgundy bottles were to have Remy on the label. People felt that having the
Disney Pixar character on the label would promote underage drinking. "We've
decided to just not go through with it," said Disney spokesman Gary Foster.
"We've been getting a trickle of inquiries and complaints."
California winemakers seemed to be upset at the fact that Disney was
promoting a French wine. "The California Wine Institute has been relentless in
trying to make this an issue" that it's a French wine, said Disney spokesman
Gary Foster. "But, the entire movie is based on a French restaurant and
French food and wine."
While The California Wine Institute applauds Disney's move to end the
promotion, they deny claims that they were upset about the wine being
French. "We would have been just as upset if it were a California wine," said
Nancy Light, an institute spokeswoman. She says that the label violates a
code that all institute members must abide by. It bans any advertising that
might appeal to people below the legal drinking age. "We were in touch with
[Disney]. We basically shared the code with them," Light said. [/indent]
Original story here.

me as "Joe Camel: The Sequel"! Here's an idea we can be thankful is dead and
gone:
[indent]
After complaints from California winemakers and opponents of underage
drinking, Costco and Disney have decided to pull the plug on distributing
Disney's Ratatouille Chardonnay. The French 2004 vintage white
Burgundy bottles were to have Remy on the label. People felt that having the
Disney Pixar character on the label would promote underage drinking. "We've
decided to just not go through with it," said Disney spokesman Gary Foster.
"We've been getting a trickle of inquiries and complaints."
California winemakers seemed to be upset at the fact that Disney was
promoting a French wine. "The California Wine Institute has been relentless in
trying to make this an issue" that it's a French wine, said Disney spokesman
Gary Foster. "But, the entire movie is based on a French restaurant and
French food and wine."
While The California Wine Institute applauds Disney's move to end the
promotion, they deny claims that they were upset about the wine being
French. "We would have been just as upset if it were a California wine," said
Nancy Light, an institute spokeswoman. She says that the label violates a
code that all institute members must abide by. It bans any advertising that
might appeal to people below the legal drinking age. "We were in touch with
[Disney]. We basically shared the code with them," Light said. [/indent]
Original story here.