Ed Who?
Posted: Tue Nov 28, 2006 10:50 am
From MiceAge
Nowhere Man
While the marketing tactics and approaches may be different, the executive leadership at both Disney properties seems to be heading in the same direction. Matt Ouimet was a much needed breath of fresh air when in 2003 he suddenly arrived in Anaheim, and the positive change he had on the Anaheim property has been well documented. Ed Grier, on the other hand, is cut from Walt Disney World executive cloth, and he and WDW's new chief Meg Crofton appear to have very similar corporate styles. Not that most people know what those styles are, as both Ed and Meg have been curiously hard to find on their properties.
Where Matt Ouimet made a quick name for himself by constantly being spotted wandering around property during business hours with his nametag on, and also spotted just as much if not more wandering around property incognito observing things on weekends in jeans and a sweatshirt, Ed Grier simply hasn't been seen much at all.
We'd told you about the publicity campaign TDA was undertaking on Ed's behalf to try and convince the Cast Members that he has been very busy out and about, and two weeks ago that campaign kicked off with an employee newsletter devoted entirely to Ed's "First 100 Days." The newsletter was full of pictures of Ed at official receptions, meeting the mayor of Anaheim or the current Miss California. The slick marketing piece also had a huge picture of Ed crammed into the back of a rented limousine with some random Cast Members who were mercifully saved from riding the stinky employee parking lot shuttle bus, just to prove that he has been out meeting hourly Cast Members as well as the local politicians and beauty queens.
Nowhere Man
While the marketing tactics and approaches may be different, the executive leadership at both Disney properties seems to be heading in the same direction. Matt Ouimet was a much needed breath of fresh air when in 2003 he suddenly arrived in Anaheim, and the positive change he had on the Anaheim property has been well documented. Ed Grier, on the other hand, is cut from Walt Disney World executive cloth, and he and WDW's new chief Meg Crofton appear to have very similar corporate styles. Not that most people know what those styles are, as both Ed and Meg have been curiously hard to find on their properties.
Where Matt Ouimet made a quick name for himself by constantly being spotted wandering around property during business hours with his nametag on, and also spotted just as much if not more wandering around property incognito observing things on weekends in jeans and a sweatshirt, Ed Grier simply hasn't been seen much at all.
We'd told you about the publicity campaign TDA was undertaking on Ed's behalf to try and convince the Cast Members that he has been very busy out and about, and two weeks ago that campaign kicked off with an employee newsletter devoted entirely to Ed's "First 100 Days." The newsletter was full of pictures of Ed at official receptions, meeting the mayor of Anaheim or the current Miss California. The slick marketing piece also had a huge picture of Ed crammed into the back of a rented limousine with some random Cast Members who were mercifully saved from riding the stinky employee parking lot shuttle bus, just to prove that he has been out meeting hourly Cast Members as well as the local politicians and beauty queens.