BirdMom wrote:The Lindsey Lohans and Nicole Ritchies of this world will eventually be photographed wearing these expensive Disney togs and spread over all the magazines that their fans buy. This in turn makes the Disney brand image seem more hip than it's been in a few years.
Great. Just the people I DON'T want representing the company. I dont remember who said it, but it was an extremely good point. "Why does Disney want so badly to appeal to the teenage audience? As a group, they cause the most trouble, dont buy all that much merchandice or food in the parks, and generally do not care for "family" entertainment"
Does the brand really need to be "more hip"? Disney does a fine job at its current market: FAMILY entertainment. The classic feature films and characters are still popular today, and families still watch Snow White, Sleeping Beauty, Peter Pan, and Dumbo with their little ones, toddlers, grandchildren, etc. There will be that phase most kids go through where they dont want anything to do with their family or family entertainment (i.e. The Disney Company in whole). Just the name Disney represents wholesomeness, to whihc most teens want nothing to do with as their being "rebelious and angsty".
Wow. that went on for longer than expected.... Whole 'nother can of worms eh?